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But, oddly, Senators proprietor Eugene Melnyk pronounced himself “thrilled” after the NHL confirmed final month it might launch the brand new season. He stays optimistic he can take up tens of thousands and thousands of in monetary losses whereas sustaining full management of the staff.
Melnyk, who declined remark for this story, simply might do it.
Contemplate first the varied streams of income the Senators depend on and the way these could be affected within the coming yr.
In 2019, the final regular yr, the Senators generated US$127 million in complete revenues, with the most important shares coming from broadcast rights (roughly 33 per cent of revenues, together with nationwide and native offers), about 25 per cent every from ticket gross sales and enviornment revenues (concessions, parking and naming rights), 12 to 15 per cent from the NHL’s revenue-sharing pool and the rest from internet hosting non-NHL occasions.
In all, primarily based on interviews with hockey trade consultants and public securities filings, the Senators will do very nicely to high US$60 million this yr in revenues, most of it from broadcast rights.
Right here’s the way it may play out: As a result of it’s a shorter season, revenues from broadcasting Senators video games will drop by anyplace between 33 per cent and 24 per cent, relying on the variety of playoff matches. That’s a possible lack of US$14 million to US$10 million.
The lack of ticket gross sales is extra problematic. Whereas Melnyk stays hopeful he’ll be capable of put 6,000 followers into the Canadian Tire Centre later within the season, it stays simply that: a hope. If followers are shut out of the sector for the complete season, that’s a lack of US$25 million to US$30 million in revenues.