Aussie winemakers purpose to triple exports to $10b pushing into new markets


Australia’s winemakers wants diversified export markets to decrease the dangers from international political tensions and modifications in client demand, with a brand new technique paper setting a goal for the trade to greater than triple exports to $10 billion a yr by 2050.

“Imaginative and prescient 2050”, a report back to be launched on Wednesday by trade group Australian Grape and Wine, units a sequence of bold targets for the following 30 years that see the wine sector and tourism related to it contributing greater than $100 billion a yr to the Australian economic system by 2050.

Rod Micallef, owner of Zonzo Estate in the Yarra Valley, says it's good for the wine industry to set ambitious targets.

Rod Micallef, proprietor of Zonzo Property within the Yarra Valley, says it is good for the wine trade to set bold targets.Credit score:Jason South

Larger profitability won’t come by means of elevated plantings, however from producing extra premium wines and others that attraction to customers around the globe, the trade plan says, forecasting that complete Australian manufacturing might be maintained round its long-term common.

“Exports are key to the profitability of the sector. Whereas the biggest markets of China, North America and the UK will stay extremely essential clients, a diversified markets technique will present development alternatives in Europe, India, Southeast Asia and Africa,” it says.