Gov. Gavin Newsom signed a invoice on Friday that outlaws the retail sale of flavored tobacco merchandise in California after condeming the tobacco trade for focusing on younger folks.
The brand new legislation, which takes impact Jan. 1, got here in response to a surge in teen use of flavored tobacco, together with digital cigarettes and different merchandise with flavors together with menthol, apple, cotton sweet and gummy bears.
Newsom stated throughout a information convention hours earlier than the signing the measure that he had lengthy supported a ban.
“I’ve been very expressive when it comes to my absolute condemnation of this tobacco trade that continues to seek out methods to focus on our youth,” Newsom stated. “It is going to be a degree of deep pleasure and private privilege, as a father of 4 and as somebody who has had many, many members of the family die by the hands of the tobacco trade, to signal that invoice.”
The state Senate voted Friday to present ultimate approval to the invoice by Sen. Jerry Hill (D-San Mateo) regardless of a blitz of television and social media adverts by the tobacco trade in current weeks that stated the laws was “giving particular therapy to the wealthy, and singling out communities of coloration” by banning menthol merchandise
Advocates for the invoice denounced those claims as inaccurate and responded with another ad that argued flavored tobacco merchandise have been closely marketed to communities of coloration and pose disproportionate well being dangers to Black residents.
Throughout Friday’s ground debate, Sen. Scott Wiener (D-San Francisco) criticized “the despicable misinformation marketing campaign the tobacco trade inflicted on this Legislature and our constituents.”
In urging assist for the bill, Hill cited a 2018 examine by the Facilities for Illness Management and Prevention that discovered that 67% of highschool college students and 49% of center faculty college students who used tobacco merchandise within the prior 30 days reported utilizing a flavored tobacco product throughout that point.
Hill participated in a signing ceremony with the governor and well being advocates streamed on Zoom and stated afterward that the approval is “an enormous win for our children and the well being of our communities all through California.”
Hill has tried unsuccessfully in previous years to go a flavored tobacco ban. He grew to become emotional on the ground of the Senate on Friday as he contemplated his departure after this yr’s session as a consequence of time period limits.
“What has saved me motivated and steadfast is the very fact this invoice is all about defending children and defending public well being,” Hill stated, including that he regretted having to simply accept exemptions for premium cigars, hookah merchandise and a few pipe tobacco.
Representatives of Reynolds American Inc., which was concerned within the opposition advert marketing campaign, didn’t instantly reply to requests for remark and questions on whether or not the tobacco trade would search to qualify a referendum for the state poll to overturn the ban.
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