DStv are the brand new sponsors of the Premiership

DStv are the brand new sponsors of the Premiership, Premier Soccer League (PSL) chairman Irvin Khoza introduced on Thursday night.

The pay-TV channel owned by MultiChoice change Absa as sponsors of the PSL’s headline top-flight league.

“The PSL pronounces that DStv is now the official sponsor of the PSL,” Khoza stated in a press convention televised from DStv’s studios in Randburg that was broadcast reside on two of DStv’s SuperSport channels.

“This competitors will likely be known as the DStv Premiership.“It’s a synergy that’s highly effective in what it brings to the supporters in that it the PSL continues to innovate and enhance its merchandise, which may have the total backing of DStv, whose providing requires an abundance of native content material.

“There isn’t a them and us. We’re joined on the hip to supply enhanced consumption for the perfect merchandise for our deserving supporters.”

Absa introduced in June that the banking big would finish its 13-year sponsorship of the Premiership on the conclusion of the previous season, the place Mamelodi Sundowns pipped Kaizer Chiefs to the title on the ultimate day on Saturday, September 5.

The season, which usually completes by mid-Might, was prolonged after a five-month delay as a consequence of Covid-19 to early September.

The newest Absa sponsorship had been reported as value R140-million yearly to the PSL.

DStv’s sponsorship of the PSL’s Premier Division will make MultiChoice’s stake in South African soccer much more important.