Sheedy joined the board final month, changing Katie Lio who had been a director since 2014.
Whereas heartened by chairman Paul Brasher’s assessment into the membership’s soccer division, Williams mentioned she was involved by the Bombers’ on-field efficiency in addition to a perceived absence of grassroots presence at board stage.
“I feel the board had critically misplaced contact with grassroots members,” Williams mentioned.
“It’s totally troublesome to get new folks on the board that have not been chosen by the board.
“I do know Paul Brasher is working very exhausting with [directors] Sean Wellman, Simon Madden and Sheeds to resolve issues.
“At the very least he is acknowledged there are troubles.”
Williams outlined considerations with the soccer division, together with the teaching handover between John Worsfold and Ben Rutten. She additionally took a swing at recently sacked football department chief Dan Richardson.
“The 2 teaching state of affairs was a whole and utter catastrophe,” she mentioned.
“No person is aware of Ben Rutten as a result of he hasn’t been in entrance of the press. We do not even know if he can coach.
“Dan Richardson has gone. That was a roadblock. To me it looks as if he was making an attempt to maintain the followers away from the gamers.”
Williams added that she was involved the membership had leaked and would proceed to leak members.
“Essendon’s misplaced 18,000 members this yr, and that is not all COVID.
“I am very a lot pro-membership, getting concerned with folks, understanding what their frustrations are. I frequently e-mail the membership with quite a lot of issues that folks have handed on to me that they can not get any solutions for. I simply suppose the members want a voice on the board that is reflecting them. For those who take a look at the board’s expertise matrix, I slot in there.
“You have to interact your members and hold them engaged. Individuals have solely bought a lot cash to spend.”
However Williams mentioned she was primarily out to defeat Wellman, saying that Sheedy had essential work to do on the membership, together with inside the soccer division.
“I would not need to [beat] Kevin, as a result of he definitely must be round,” she mentioned.
“We’re a soccer membership, and I simply really feel that the board have not had their eyes on the sphere sufficient. With all of the growth out on the Hangar, they usually purchased that silly e-sports crew.”
Paul Cousins and Lio ran profitable grassroots campaigns to say seats on the board in 2014 nevertheless Cousins was unseated by Wellman in 2017.
Daniel is an Age sports activities reporter