Montreal’s public transit authority has pulled out the heavy social media artillery to defend its much-criticized, oft-delayed bus community.
The Société de transport de Montréal (STM) started utilizing a dormant Twitter account this week to advertise its efforts to enhance the reliability of its bus fleet, which has been plagued by breakdowns and delays in repairs.
The @stm_Bus account, created in July 2014, posted a “Welcome” tweet on Thursday inviting the general public to ask questions concerning the bus community. As of Saturday morning, it had 577 followers.
The account, which posts messages in French and English, claims to offer details about the standing of bus service. Nonetheless, it offered no service updates in its first two days of tweeting.
[Your bus network] 🚌 Lack of maintenance staff?
💡: 80 mechanics have been hired and are currently in training. Starting in February, they will be working evening and weekend shifts for a longer maintenance schedule ⏩ https://t.co/5D70XeQ56I pic.twitter.com/zCYPpR8Js6Advertisement
— STM Bus (@stm_Bus) November 28, 2019
The tweet acquired 5 likes.
Earlier this yr, the Montreal Gazette reported that ridership on the town’s buses declined by more than 13 per cent over a five-year interval. Among the many chief complaints of bus customers was the poor reliability.
To this point, Twitter customers posting messages to the @stm_Bus account appear to be screaming into the wind.
“@stminfo (T)hat’s three 165 (buses) that ought to have passed by and that haven’t passed by #pasfort,” one person tweeted in French.
“Generally buses are delayed by congestion issues or different highway hazards. If the state of affairs appears recurrent to you on this line, don’t hesitate to enter the small print right here,” stated the @stm_Bus response, which linked to the STM’s web site.