Harper’s Bazaar, Males’s Well being may return in Australia below new licensing offers


Paragon Media is a particular curiosity writer that prints titles corresponding to Australian Males’s Health and Ecogeneration. Paragon chief govt Ian Brooks confirmed the talks and mentioned he was hopeful of finalising the deal.

Loading

Males’s Well being and Girls’s Well being are the strongest well being and health manufacturers in Australia and we now have lengthy recognised their distinctive worth as a channel for advertisers,” he mentioned. “These mastheads, in an expanded print and digital ecosystem, will proceed to be vital on this section and we’re hopeful that discussions will be concluded.”

Brag Media, the brand new writer of Rolling Stone Australia, will even launch a brand new journal within the subsequent few weeks. It’s unclear whether or not it will likely be a former title from ARE Media. ARE Media workers are at the moment de-commissioning Harper’s Bazaar whereas Hearst continues talks with potential patrons.

Earlier than closure, Harper’s Bazaar, which was printed for greater than twenty years, had a mean readership of 177,000 per situation. Males’s Well being had a mean of 318,000 readers per print version and Girls’s Well being had 268,000, based on figures from Enhanced Media Metrics Australia.

It’s unclear when the brand new journal titles will seem on newsagent and grocery store stands. Journal publishers have been knocked through the coronavirus pandemic by a big discount in spending from advertisers and lots of have been compelled to droop the printing of titles and slash jobs. Bauer even tried to renegotiate the terms of its acquisition of Seven West Media’s journal division Pacific. Almost 400 jobs in the magazine industry were lost within the first six months of the 12 months.

The $40 million sale of Pacific to Bauer closed in Might after a tumultuous few months. It meant standard titles corresponding to New Thought, Marie Claire and That is Life have been introduced into the identical firm as Australian Girls’s Weekly, Girl’s Day and Take 5! However shortly after the deal, the homeowners of Bauer determined to promote the entity to personal fairness, a transfer which prompted further job cuts and magazine closures.

Enterprise Briefing

Begin the day with main tales, unique protection and professional opinion from our main enterprise journalists delivered to your inbox. Join the Herald‘s here and The Age‘s here.