Months after Nandos took a swipe at KFC’s “It’s Finger Lickin’ Good” slogan, the fast-food chain has dropped it.
According to practising good hygiene through the Covid-19 pandemic, KFC stated it was placing a pause on its well-known slogan.
The corporate stated “It’s Finger Lickin’ Good” can be paused in all promoting campaigns across the globe.
The slogan, which has been round for 64 years, is claimed to be going away “for a short time”.
The chain’s new slogan is “It is Good”.
“We discover ourselves in a singular state of affairs, having an iconic slogan that doesn’t fairly match within the present atmosphere,” stated KFC world chief advertising officer, Catherine Tan-Gillespie.
“Whereas we’re pausing the usage of ‘It’s Finger Lickin’ Good’, relaxation assured the meals craved by so many individuals world wide isn’t altering one bit.”
Tan-Gillespie joked that KFC was the winner of the award for essentially the most inappropriate slogan for 2020.
“We are able to all agree this yr has been like no different and, proper now, our slogan doesn’t really feel fairly proper,” she stated.
“Whereas we’re taking a second to have just a little enjoyable, we’re nonetheless going to offer finger lickin’ good hen and a accountable expertise for our superb crew members and company world wide. Followers, don’t fear, the slogan can be again when the time is correct.”