Macpherson: Québecor’s shoddy however efficient language “investigation”

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As they are saying in French, the elephant gave beginning to a mouse. Nevertheless it’s a mouse that terrified Quebec politicians, as a result of the elephant that gave beginning to it’s Québecor.

Le Journal shouldn’t be solely Quebec’s most-read each day but in addition the flagship newspaper of the Québecor media empire managed by Pierre Karl Péladeau, who was briefly additionally chief of the Parti Québécois.

Between them, Le Journal de Montréal and its Quebec Metropolis sister each day, Le Journal de Québec, are read by half of Quebec adults. Québecor additionally owns the province’s most-watched tv community, TVA.

And Québecor is a grasp of “convergence,” its media sharing and selling one another’s content material, maximizing its influence.

In politics, perceptions trump details. So, whereas Le Journal’s “investigation” was shoddy journalism, it had a political impact.