Neptune Society shortchanged cremation prospects, California says in swimsuit

The state legal professional basic sued the Neptune Society on Monday, claiming the well-known firm pocketed $100 million that it ought to have stored in reserve for individuals who signed up for its pay as you go cremation service plans.

Consequently, lots of the firm’s prospects did not get full refunds in the event that they canceled their contracts, and hundreds of different pay as you go prospects may additionally lose their cash in the event that they cancel, the lawsuit says.


The corporate additionally falsely claimed to make use of its personal crematoriums when in truth it contracted with others and illegally accelerated funds when prospects died, amongst different deceptive enterprise practices, the lawsuit says.

Beth Dombrowa, a spokeswoman for Neptune and its mother or father firm, Texas-based Service Corp. Worldwide, mentioned she couldn’t instantly remark. The lawsuit additionally names a subsidiary, the Trident Society.

The corporate and its subsidiaries are North America’s largest supplier of funeral, cremation and cemetery providers.


California Atty. Gen. Xavier Becerra and three Bay Space prosecutors mentioned that the Neptune Society broke state regulation by failing to carry in a completely refundable belief greater than $100 million prospects paid for the cremation plans.

The lawsuit doesn’t say that anybody lacked the cash when it got here time to be cremated, solely that it’s a chance as a result of Neptune doesn’t correctly put aside the cash it collects. Nevertheless it says the corporate shortchanged prospects who had been entitled to full refunds in the event that they canceled their contracts.

“Everybody dies,” begins the lawsuit, noting that in California practically two-thirds of individuals select to be cremated when the inevitable occurs. Many select to prepay for these providers by means of corporations comparable to Neptune.


The corporate is “swindling prospects who had been merely attempting to look out for his or her households and put together for certainly one of life’s most troublesome moments,” Becerra mentioned in an announcement.

The swimsuit alleges that Neptune steered 99% of consumers to its Commonplace Neptune Plan, which included each cremation providers and associated merchandise, however then illegally stored about half the cash as a result of it was earmarked for the merchandise.

The swimsuit says Neptune thus deceived customers who thought all their cash was protected, as required by California regulation.


“Shoppers ought to count on the cash paid towards future funeral wants will likely be absolutely protected and out there to pay for the required providers when the necessity finally arises so household and family members will not be additional burdened,” Marin County Dist. Atty. Lori Frugoli mentioned in an announcement.

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