The way forward for Collingwood’s partnership with sporting attire large Nike rests closely on the membership’s capability to implement the 18 suggestions from the Do Higher report that discovered a historical past of systemic racism at Collingwood.
The Magpies introduced in January this yr that their present partnership with Nike had expanded right into a long-term deal, with Nike becoming a member of the AFL crew as an attire companion after the Pies’ Tremendous Netball crew had teamed with Nike in 2020.
However trade sources mentioned the corporate could be watching carefully to see what motion adopted Eddie McGuire’s departure as president on the again of the report’s findings. The membership has dedicated to implement every of the report’s suggestions.
Nike is famend globally for its stance on equality and race-related points, having launched a advertising marketing campaign in 2018 that featured NFL quarterback and social activist Colin Kaepernick with the tag “Imagine in one thing. Even when it means sacrificing every part” and an advert in response to the Black Lives Matter motion that learn “Nike, For As soon as, Don’t Do it”.