‘Proud to have a white pal’: Video marketing campaign subverts stereotypes


Article content material continued

She gushes about Marie-Philippe’s shiny hair and gentle pores and skin, en path to realizing that, regardless of their variations, “deep down, whites are like everybody else.”

For Achour, the challenge was a option to specific issues which have lengthy been on her thoughts.

“As quickly as Julien informed me the idea, I thought of stereotypes, micro-aggressions and racial profiling,” she stated. “It was actually cool to see this concept I had in my head grow to be a actuality. He gave me carte blanche (to jot down the script), and he offered the workforce. He even discovered me my white pal (within the video, actress Mélanie Dumais).”

Achour has white associates, whom she considers progressive or “woke,” so she appreciated Dumais’s willingness to play the foil.

And he or she appreciates Boisvert giving her the chance to jot down and seem within the video, which has grow to be a calling card of types as she finds her approach in comedy.