Racing Victoria plans to capitalise on silver lining from COVID


The figures have been launched at Racing Victoria’s annual normal assembly on Tuesday.

With Racing Victoria additionally eyeing a possibility to streamline its media belongings, having entered into a brand new settlement with Seven in August to take higher management of Racing.com, chief govt Giles Thompson stated COVID-19 has created a possibility for the trade to fast-track its built-in media enterprise.

“Little doubt [increased engagement] is a silver lining of [COVID] and what it is enabled us to do is reconnect with individuals who have not related with racing and wagering on racing shortly and have rediscovered a love for it,” Thompson stated.

“So far as how we deal with that, and this performs to the built-in media enterprise, we’re fairly lucky in Victoria that we management a big a part of our media world.

“If we discuss issues like on-demand kind merchandise and the kind of content material we will ship to our punters and viewers as effectively, now we have an ideal alternative in that house, and for me, that is the subsequent few years, to convey collectively an built-in media enterprise and actually attempt to drive engagement in our sport, which has a number of direct and oblique advantages for us, is an actual alternative for us and it is accelerated due to COVID.”

However whereas managing Victoria’s racing calendar “with optimum effectivity” can also be one in every of RV’s key objectives, Thompson stated he did not consider the “clear air” in November essentially introduced a possibility for Victoria to increase its carnival.

The Melbourne Racing Membership earlier this 12 months proposed to maneuver its Caulfield Cup carnival to after Melbourne Cup week in an try to extend its attain and curiosity by gaining clearer air from the top of the AFL season.

“The talk we had about that as an trade round April-Might time this 12 months that we must always attempt to discover some clear air, numerous that dialogue was to get away from the footy codes,” Thompson stated.

“I believe we leveraged fairly effectively these footy codes and the outcomes this spring recommend that we managed to search out loads of clear air and momentum on that.

“The talk now adjustments to … is there clear air within the again finish of November the place we will discover some further oxygen for Victorian racing? For me it is not as clear reduce as that.

“It is not clear to me that folks on the finish of this month are actually prepared to interact in racing versus a month in the past when Christmas is across the nook and faculty holidays are per week away.

“It is not a closed door that we should not contemplate find out how to proceed to tweak and innovate our spring carnival as a result of it is by no means going to be 100 per cent proper. There’ll undoubtedly be these discussions, we’ll assessment the entire spring and the programming is a part of that assessment too.”

Additionally on the AGM, Racing Victoria introduced it might be retiring Trakus as its sectional knowledge provider and exchange it with Triple S Information, which will likely be rolled out throughout the town tracks in coming months.

In the meantime, Kruger stated a choice on potential Aquanita disqualifications was imminent.

He stated stewards have been nonetheless contemplating responses to point out trigger notices despatched to the homeowners of Aquanita runners, which requested them to elucidate why their horses shouldn’t be disqualified for races by which it has been decided they have been illegally administered performance-enhancing medication.

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