Rugby Australia CEO Raelene Citadel deserves credit score for holding agency within the truth of a Foxtel, New Company onslaught

Many argue she ought to have accepted the $US200 million ($300 million). Definitely Fox Sports activities’ public relations arms within the type of Information Company papers stated as such. To the purpose Citadel was dreadfully belittled in a “how dare she knock again the would possibly of Fox Sports activities” sort of means.

The very fact is, Citadel couldn’t roll over. It will have signalled weak point. There isn’t any chief government wherever who would have. However, as a result of this can be a sport, one way or the other individuals assume it’s totally different to an enormous company deal involving, say, the merger of two corporations.

Rugby Australia chief executive Raelene Castle has played tough with Fox Sports.

Rugby Australia chief government Raelene Citadel has performed robust with Fox Sports activities.Credit score:AAP

It’s not. It’s a big-time company deal and ought to be handled as such. Citadel’s responsibility to the sport is to discover each avenue and make Fox Sports activities sweat irrespective of how a lot newsprint they’ve entry to.

Citadel needed to defend the way forward for the sport and guarantee a broadcasting deal would carry pleasure to the tv protection. Fox Sports activities’ providing is drained and isn’t advancing the sport. They won’t prefer to learn that, however they understand it – which is why they’re jettisoning on-air and off-air employees.

They even needed to draft in a political reporter in Kieran Gilbert – who did an amazing job – to host the World Cup. However then he went again to Canberra.


Citadel should get one Tremendous Rugby match per week on free-to-air TV. By staring down Fox Sports activities, she’s going to obtain that.

The transfer to carry the golf equipment alongside for the journey is crafty. They get a pleasant pay-off, money owed wiped and cash for promotion. Sydney golf equipment voted 19-Zero to go along with RA’s plan.

When you find yourself working a sport and folks you might have rubbed the incorrect means, resembling broadcast companions, are baying to your blood, having the grassroots in your nook is an nearly unbeatable place.

Citadel additionally is aware of Fox Sports activities’ threats to stroll away are hole.


Bear in mind when the NRL beneath Dave Smith did a cope with Channel 9 for the rugby league rights and left Fox Sports activities out?

Rupert Murdoch then signed the AFL rights for a document quantity and sat at a press convention and stated: “We at all times most popular AFL anyway.”

A number of weeks later it appeared additionally they most popular the NRL all alongside as they jumped in mattress with Channel 9 and acquired the pay TV rights off them.

Proper now this can be a tough enterprise proposition for Fox Sports activities and its streaming service Kayo. Revenues are bleeding they usually should cut back prices. However once you let large sports activities go, a competitor has an opportunity to wound you additional. The downward spiral is difficult to cease.

However when cash is tight, do you throw it at a sport with issues?

Citadel will win ultimately.

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