Saving soles: How an Ottawa girl spreads pleasure by means of socks


Article content material continued

“She mentioned, ‘Go get your self a pair of enjoyable socks and put on them to appointments,’ ” Baird mentioned. The pal then gave her a pair of funky socks emblazoned with the slogan: “Battle like a lady.”

“It’s actually superb how a lot of a dialog it begins with docs,” Baird mentioned. “They love the concept. It lightens the state of affairs and all of a sudden you’re on a greater web page with a health care provider or a resident who you’ve by no means even seen earlier than. It actually helps with communication and typically with docs communication generally is a tough factor.”

When her sickness compelled Baird to depart her job as an elementary faculty instructor, her buddies reached out and requested how they might assist. Her reply? “Ship me some socks.”

What started as a trickle turned a flood.

“I saved getting socks from individuals, and I used to be, ‘OK, that is getting humorous.’ And it simply saved going and going,” mentioned Baird, who bubbles with enthusiasm and ends almost each sentence with an infectious, cackling giggle.

Ottawa -- January 10, 2021 -- Jessica Baird, founder of The Sock Project, Saturday Jan. 10, 2021.  ASHLEY FRASER, POSTMEDIA
Jessica Baird, founding father of The Sock Challenge, estimates she’s obtained and shipped between three,000 and four,000 pairs of socks. Picture by Ashley Fraser /Postmedia

“Then it acquired to a degree the place there have been individuals related with different individuals, after which sock firms acquired concerned and it was, ‘Right here’s some extra socks!’ And I believed, ‘OK, what am I going to do with all these? I must give you a plan.’”

Baird, 32, began to achieve out on social media to individuals and started mailing out pairs of socks to them. She estimates she’s obtained and shipped between three,000 and four,000 pairs of socks, and spent about $10,000 on the venture. She runs the Sock Challenge out of her Britannia residence the place she lives along with her boyfriend, juggling it along with her job instructing within the College of Training on the College of Ottawa and pursuing her Masters of Divinity diploma.