Calling it a derogatory and offensive time period, the Squaw Valley Alpine Meadows ski resort close to Lake Tahoe introduced Tuesday that it deliberate to drop the phrase “squaw” from its identify and undertake a special title subsequent yr.
The choice comes a couple of month after the Washington NFL franchise announced plans to drop its “Redskins” identify and emblem, the top of a Native American, after some strain from main advertisers and many years of censure by tribal and civil rights teams.
The operators of the California ski resort stated the choice to drop “squaw” got here after “intensive analysis into the etymology and historical past of the time period,” together with discussions with Native American teams, together with the close by Washoe tribe.
The tribe couldn’t instantly be reached for remark.
Linguists and other experts on Native American languages describe “squaw” as a disparaging phrase for “lady” or “spouse.”
“Whereas we love our native historical past and the reminiscences all of us affiliate with this place because it has been named for therefore lengthy, we’re confronted with the overwhelming proof that the time period ‘squaw’ is taken into account offensive,” Ron Cohen, president and chief working officer of the ski resort, stated in an announcement. “We are going to discover a new identify that displays our core values, storied previous, and respect for all those that have loved this land.”
The resort stated it’s going to announce a brand new identify in 2021 and start to make use of it after the top of the following winter season.
Squaw Valley, which opened in 1949, and close by Alpine Meadows mixed in 2011 underneath the mum or dad firm KSL Capital Companions LLC and the administration firm Squaw Valley Ski Holdings.
The resort, which hosted the Winter Olympics in 1960, has additionally been often called Olympic Valley.
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