That was then: The Metropolis of Ottawa’s brazen energy play


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The front page of the Citizen's Oct. 1, 1910 issue revealed the city's new slogan created by its publicity committee. Credit: Digital download, Postmedia via newspapers.com
The entrance web page of the Citizen’s Oct. 1, 1910 concern revealed town’s new slogan created by its publicity committee. DIGITAL DOWNLOAD/Postmedia by way of newspapers.com

“We beg, due to this fact, gents,” the report concluded, “to submit that the figures quoted herein totally justify the very best slogan that any city or metropolis has up to now held up excessive and loud to draw the world. We should always, then, elevate our anchor, lower the strains which have gotten taut, and set full sail for the large issues and little issues which we’ve each purpose to hope entice and purchase, which can be vital within the making of an even bigger, busier, already lovely, affluent and progressive metropolis.”

Nevertheless, on Nov. 2, the committee voted to undertake a barely modified slogan: “Extra Energy Than Niagara at Much less Price.”

Over time, town has adopted such slogans as “Technically Stunning” and, when its inhabitants reached a million, “Canada in One Metropolis.” The capital’s official slogan is “Advance-Ottawa-En Avant.”

bdeachman@postmedia.com