“As we work to construct a constructive and secure surroundings for customers, our focus is on persevering with to develop our native operations and put money into our rising group,” the spokesperson mentioned. “This contains hiring the correct native expertise to assist the Australian TikTok group throughout the content material, operations and business facet of the enterprise.”
The corporate has denied claims its ties to China put person knowledge in danger, saying its world app, TikTok, is separate to its functionally similar Chinese language app, Douyin, and no Australian knowledge is distributed to the Chinese language authorities.
One of many causes TikTok is constructing its native operation is due to a serious spike in person development in Australia. Knowledge launched by analytics agency Roy Morgan earlier this month mentioned virtually 2.5 million Australians had been utilizing TikTok, a rise of 52.four per cent from the primary half of 2020. It’s at present the quickest rising social media firm in Australia primarily based on person development. TikTok has additionally grow to be a member of telco business physique, Communications Alliance.
The expansion of TikTok in Australian market comes at a troublesome time for the platform which has grow to be a political sorespot in a number of nations, together with the US and Australia.