Client items big Unilever is trialling wrapper-less ice lotions to assist homeowners lower down on single-use plastic.
Multipacks of its Solero natural peach ice lollies shall be bought in a recyclable cardboard field with compartments, stopping the necessity for particular person plastic wrappers.
The brand new field is produced from a specifically designed polyethylene-coated cardboard, just like single-use espresso cups however with a decrease plastic content material at 5%, that means it has been authorised to be broadly recycled within the UK.
The corporate is promoting the product by on-line grocery store Ocado to gauge shopper response.
Noel Clarke, from Unilever, mentioned: “As we head in direction of summer time, we’ve listened to our prospects and are working exhausting to rethink plastic packaging for our ice cream ranges.
“If profitable and the suggestions from prospects is constructive, this progressive pack might scale back the quantity of plastic we use sooner or later to package deal our ice lotions.”
Helen Hen, strategic engagement supervisor at Wrap, which manages the UK Plastics Pact to eradicate pointless single-use plastic packaging by 2025, mentioned: “We’re actually impressed with the extent of innovation and creativity that Unilever, a founding member of The UK Plastics Pact, has proven in creating this new pack.
“It will likely be welcomed by customers who we all know need to have the ability to recycle the packaging they carry house from supermarkets. We look ahead to seeing the outcomes of the trial.”
Earlier this 12 months Unilever launched its #GetPlasticWise marketing campaign with the goal of constructing all of its plastic packaging totally reusable, recyclable or compostable by 2025, and to utilizing extra recycled plastic content material in its packaging.
The brand new Solero packaging shall be on sale from June 17.