Solero ice lollies might be bought with out wrappers throughout a trial aimed toward serving to lower down on single-use plastic.
Multipacks of Solero natural peach ice lollies might be bought in a recyclable cardboard field with compartments, eliminating the necessity for particular person plastic wrappers.
The brand new field is comprised of a specifically designed polyethylene-coated cardboard.
It’s much like single-use espresso cups, however with a decrease plastic content material at 5 per cent it has been accepted to be broadly recycled.
The lollies might be bought by way of on-line grocery store Ocado to gauge buyer response.
Noel Clarke, from Unilever, mentioned: ‘As we head in the direction of summer time, we’ve listened to our prospects and are working arduous to rethink plastic packaging for our ice cream ranges.
‘If profitable and the suggestions from prospects is optimistic, this revolutionary pack may scale back the quantity of plastic we use sooner or later to bundle our ice lotions.”
Helen Hen, strategic engagement supervisor at Wrap, which manages the UK Plastics Pact to remove pointless single-use plastic packaging by 2025, mentioned: ‘We’re actually impressed with the extent of innovation and creativity that Unilever, a founding member of The UK Plastics Pact, has proven in growing this new pack.
‘It is going to be welcomed by buyers who we all know need to have the ability to recycle the packaging they bring about house from supermarkets. We sit up for seeing the outcomes of the trial.’
Earlier this 12 months Unilever launched its #GetPlasticWise marketing campaign aiming to make all of its plastic packaging totally reusable, recyclable or compostable by 2025, and to utilizing extra recycled plastic content material in its packaging.
The brand new Solero packaging might be on sale from June 17.
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