Woolworths launches premium wine in 2-litre packing containers


Premium and field wine in the identical sentence?

Retail firm Woolworths has launched a variety of premium native wines in packing containers. What has been described as “papsak” now is available in a premium vary promoting from R124.99 to R159.99.

The premium manufacturers are Kleine Zalze chenin blanc, Pierre Jourdan Tranquille Blush, Beyerskloof pinotage, and Diemersdal sauvignon blanc.

The discharge of the ranges comes at a time when wine farmers in SA are struggling after the ban on alcohol gross sales throughout lockdown ranges 5, four and three.

The ban was lifted in degree 2, nonetheless the Southern African Agri-Initiative (Saai), which represents 120 farmers within the wine and tobacco trade, mentioned the relief was too little, too late for a lot of farmers.

“Job losses have already resulted in a social disaster within the wine trade, the place the lack of enterprise will not be solely restricted to the 2020 manufacturing yr,” Saai’s chairperson Dr Theo de Jager said in a statement on the time.

“A farm can’t be closed down for a yr, and only a few farmers are capable of survive two consecutive years’ lack of earnings or turnover.”